When you subscribe to email announcements and information, only your name and email address are collected. By subscribing, you give permission for us to send you information by email. You can unsubscribe at any time. We do not sell, rent, or trade your personal information, but it may be shared with trusted third parties who help us operate our Website and services, provided they agree to keep this information confidential. We may also release information to comply with the law or protect rights, property, or safety.

We collect the following types of personal information: name, email address, IP address, and browsing behavior. This information is used to personalize your experience, improve Website functionality, and communicate with you.

PRIVACY POLICY

PRIVACY POLICY

COLLECTION OF INFORMATION

DATA RETENTION

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Data related to email subscriptions is retained until the user unsubscribes or requests deletion.

USER RIGHTS

Depending on your jurisdiction, you may have the right to request access to, correction of, deletion of, or restrictions on the use of your personal information. To exercise these rights, please contact us using the contact information provided on the Website.

GENERAL DATA PROTECTION REGULATION (GDPR)

If you are a resident of the European Union (EU) or European Economic Area (EEA), you have certain rights regarding the personal data we process about you, as outlined under the General Data Protection Regulation (GDPR). These rights include:
  • Right to Access: You have the right to request a copy of the personal data we hold about you, as well as information about how it is processed.
  • Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
  • Right to Erasure (Right to be Forgotten): You have the right to request that we delete your personal data, subject to certain conditions (e.g., if the data is no longer necessary for the purposes for which it was collected).
  • Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data, such as when you contest the accuracy of the data or object to its processing.
  • Right to Data Portability: You have the right to request that we transfer your personal data to another service provider in a structured, commonly used, and machine-readable format.
  • Right to Object: You have the right to object to the processing of your personal data in certain circumstances, including processing for direct marketing purposes.
  • Right to Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time. Please note that this will not affect the legality of any processing conducted before the withdrawal of consent.
To exercise any of these rights, please contact us using the contact information provided on the Website. We may need to verify your identity before processing your request.

Legal Basis for Processing
We process your personal data in accordance with the GDPR based on the following legal grounds:
  • Consent: When you provide consent to process your data for specific purposes (e.g., email subscriptions).
  • Contractual Necessity: When processing is necessary for the performance of a contract (e.g., processing information to fulfill a service request).
  • Legitimate Interests: When processing is necessary for our legitimate business interests, provided that these interests do not override your rights and freedoms.
  • Legal Obligation: When processing is necessary for compliance with a legal obligation.

Data Transfers
If you are located in the EU/EEA, please note that your personal data may be transferred to and processed in countries outside the EU/EEA, such as the United States. We will take appropriate measures to ensure that your data is protected in accordance with GDPR requirements, including using standard contractual clauses approved by the European Commission for data transfers.

Complaints

If you believe that we are not processing your personal data in accordance with the GDPR, you have the right to lodge a complaint with the supervisory authority in your country of residence.

CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA):
  • Right to Know: You may request information about the personal information we have collected about you, including the categories and specific pieces of personal information, the purposes for which it is collected, and the categories of third parties with whom we share it.
  • Right to Delete: You may request that we delete the personal information we have collected about you, subject to certain exceptions.
  • Right to Opt-Out of Sale of Personal Information: We do not sell your personal information to third parties. If this changes, we will provide you with an opt-out mechanism to prevent the sale of your data.
  • Right to Non-Discrimination: You have the right not to be discriminated against for exercising your CCPA rights.

To exercise your rights under the CCPA, please submit a request to us using the contact information provided on the Website. We may need to verify your identity before processing your request. You can also designate an authorized agent to make a request on your behalf.

security measures

We implement a variety of security measures to maintain the safety of your personal information when you use our services. These measures include administrative, technical, and physical safeguards designed to protect your data from unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially reasonable methods to secure your personal information, please be aware that no method of data transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your data, and you acknowledge that any information transmitted to or from our Website is done at your own risk.

third-party services

We may use third-party services such as email marketing platforms, customer relationship management tools, payment processors, and analytics providers. Specifically:
  • Kit: We use Kit to manage email communications, including newsletters, promotional emails, and other updates. Kit collects personal information such as your name and email address when you subscribe to our mailing list. For more details, please review Kit's privacy policy to understand how they handle your information.
  • Stripe: We use Stripe to process payments for services offered on our Website. Stripe collects personal information, including billing address, payment details, and transaction history, as part of the payment process. Please refer to Stripe’s privacy policy to understand how they manage your personal information.

These third-party services may collect, use, and share information as described in their respective privacy policies. We encourage you to review their policies to understand how your data is handled.

affiliate relationships

Some of the links on our Website may be affiliate links, meaning we may earn a commission if you make a purchase through those links. In many cases, these affiliate links provide a discount to you as part of a promotional offer or partnership. These affiliate programs allow us to receive compensation for referring you to certain third-party products or services.

When you click on an affiliate link, you may be directed to a third-party website. The third-party website may collect your personal information, and their privacy practices are governed by their own privacy policies. We encourage you to review the privacy policies of any third-party sites you visit to understand how your personal information is handled.

We do not sell or share your personal information with affiliate partners, but if you make a purchase through an affiliate link, your information will be subject to the third-party website's privacy policy.

children's privacy

This Website is not directed to children under the age of thirteen (13), and we do not knowingly collect personal information from children. If we learn a child under 13 has provided us information, a parent or guardian should contact us to have it removed.

do not track signals

Our Website does not currently respond to Do Not Track (DNT) signals. We may update this policy if our practices change in the future.

cookies

The main portion of our Website, hosted by Showit, does not use cookies or similar tracking technologies. However, our blog, which is hosted separately by WPEngine, may use cookies to enhance user experience, analyze usage, and support site functionality. Cookies are small data files stored on your device that can help remember preferences and improve services. You may set your browser to refuse cookies or alert you when cookies are being sent. Please note that some blog features may not function properly without cookies. By accessing the blog, you consent to the use of cookies in accordance with the blog’s respective policies.

google analytics

We use Google Analytics to collect information about how visitors interact with our Website. Google Analytics uses cookies to gather information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site. We use this information to improve the Website and the user experience. Google Analytics does not collect personally identifiable information. For more information on how Google collects and processes data, visit: https://policies.google.com/technologies/partner-sites/. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on, available at: https://tools.google.com/dlpage/gaoptout.

We use Google Analytics to collect information about how visitors interact with our Website. Google Analytics uses cookies to gather information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site. We use this information to improve the Website and the user experience. Google Analytics does not collect personally identifiable information. For more information on how Google collects and processes data, visit: https://policies.google.com/
technologies/partner-sites/
. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on, available at: https://tools.google.com/dlpage/
gaoptout
.

Effective Date: May 13, 2025